Unbounce Review (2023): Is it the Best Landing Page Builder?

By Noah VM | November 9, 2023

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Are you looking to turn more of your website traffic into leads and sales? Unbounce could be the landing page builder you’ve been waiting for. With its intuitive drag-and-drop editor, A/B testing capabilities, and AI-powered optimization features, Unbounce aims to help marketers create high-converting landing pages in a fraction of the time. In our Unbounce review, we’ll dive into all its features to see if it lives up to the hype. Read on to find out if Unbounce should be your new go-to for lead-generation landing pages.

Unbounce Summary

Unbounce is a cloud-based landing page builder designed for marketers. Its key features include an intuitive drag-and-drop editor, a library of mobile-responsive templates, and built-in A/B testing capabilities.


Robust features and tools for building and optimizing landing pages.


Delivers accurate and reliable performance.

Ease of Use

The drag-and-drop editor makes it easy to build landing pages without coding.


Users can fully customize templates as needed.


Integrates with 50+ marketing apps through native connectors, Zapier, and webhooks.

Cost & Value

Excellent value, offering many features and AI capabilities at reasonable price points.

Overall Rating:
4.25 / 5
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What is Unbounce?

Unbounce is a leading landing page builder designed to help marketers and businesses quickly create high-converting landing pages without needing developers. With Unbounce, anyone can build customized landing pages using the intuitive drag-and-drop editor and selecting from over 100 mobile-responsive templates. It provides powerful conversion optimization features like built-in A/B testing, Smart Traffic AI optimization, detailed conversions, and visitor behavior analytics. Unbounce aims to make it easy for marketers to capture more leads and sales from their website traffic. Its landing pages integrate seamlessly with email marketing, CRM, and other marketing tools. Businesses use Unbounce to:

  • Create targeted landing pages to convert website visitors into leads
  • Build landing pages for promotions, content offers, email list signups, etc.
  • Run A/B tests to improve conversion rates continually
  • Track visitor behavior and optimize pages using conversion analytics
  • Capture form submissions and integrate them with marketing automation workflows

Unbounce is suited for marketers, agencies, and businesses of all sizes wanting to drive more conversions from their website traffic and campaigns.

Unbounce site pic "Build Your Landing Page "

Users of Unbounce

  • Marketing agencies – Unbounce is commonly used by digital marketing and advertising agencies to build landing pages and campaigns for clients. Its easy drag-and-drop builder makes it fast for agencies to create custom landing pages without coding.
  • SaaS companies – Software as a service companies frequently use Unbounce to create targeted landing pages for promotions, content offers, trials, etc. Unbounce helps SaaS companies generate more leads and signups.
  • E-commerce brands – E-commerce companies use Unbounce to build high-converting product and category pages to promote specific products. Unbounce’s templates and integrations work well for e-commerce.
  • Lead generation businesses – Companies focused on lead gen, such as consultants, educators, etc. use Unbounce landing pages to capture visitor information through forms and drive conversions.
  • Mobile app companies – App developers create Unbounce landing pages to explain their apps’ features and benefits, allowing visitors to understand the app quickly.
  • Marketing teams – In-house marketing teams in companies across all industries use Unbounce to independently create landing pages for campaigns without relying on developers.
  • Small businesses – SMBs and solopreneurs use Unbounce to build landing pages for their products and services due to its intuitive drag-and-drop editor.

B2B and B2C companies across all industries leverage Unbounce to create high-converting and optimized landing pages for their marketing and lead-generation needs. The platform is flexible for use by agencies, SaaS companies, e-commerce sites, app developers, and internal marketing teams.

"“Unbounce landing pages have helped businesses turn billions of visitors into leads, sales, and signups. (Literally.) Combining that data with AI, Unbounce lets you create custom landing pages twice as fast as old-school builders.”"

Source: Unbounce

Pros & Cons

Unbounce Pros

Quickly build high-converting landing pages without coding

Easy to create and test page variations to improve conversion rates

Extensive library of professional, mobile-responsive templates

Robust AI optimization features like Smart Traffic and Smart Copy

Great analytics for understanding and optimizing visitor behavior

Intuitive drag and drop editor is easy for beginners to learn

Unbounce Cons

Can have a steep learning curve for complete beginners

Missing some advanced features offered by developer platforms

Key Features of Unbounce

Landing Page Builder

  • Drag and drop visual editor to build landing pages; no coding needed
  • 125+ mobile-responsive templates for industries like SaaS, e-commerce, etc
  • Customizable templates with advanced design controls
  • Mobile breakpoints and multi-device previews
  • Speed Boost feature for faster page load times

A/B Testing

  • Easy creation of A/B test variations
  • Split URL traffic to test different landing page versions
  • View conversion performance data for each variant

Smart Traffic AI Optimization

  • Creates visitor profiles based on behavior
  • Routes each visitor to their optimal landing page automatically
  • Improves conversion rates by 30% on average


  • 50+ native integrations with marketing apps like MailChimp, Salesforce, etc
  • Zapier integration connects to over 1000+ other apps
  • Webhooks allow custom integrations and workflows

Lead Capture And Analytics

  • Forms to capture leads directly from landing pages
  • Real-time analytics dashboard to view conversions
  • Track goal completions, visitor behavior, etc

Other Features

  • Popups and sticky bars
  • Dynamic text replacement for personalization
  • Accelerated Mobile Pages (AMP) builder
  • Smart Copy AI writing assistant
  • Classic and Smart page builder options

Check Out Unbounce on YouTube

Experience With Unbounce

I’ve been using Unbounce for over a year and find it invaluable to my digital marketing stack. The intuitive drag-and-drop editor makes it easy for me to quickly build custom landing pages optimized for conversions without involving developers.

I love being able to easily create variations of my pages and run A/B tests within Unbounce to improve performance continually. The Smart Traffic feature has boosted my conversion rates by automatically showing visitors the optimal page variant.

Integrating Unbounce with my email marketing platform and CRM was a breeze and allowed me to manage leads generated from my landing pages seamlessly. The detailed conversion and visitor analytics also provide significant insights that I use to refine my pages further.

While it took me some time to get familiar with Unbounce’s features, their documentation and support team were very helpful when I needed guidance. Unbounce provides tremendous value for my needs and has become essential for capturing more leads and growing my business.

Unbounce - How Much Does it Cost?

Unbounce offers four main paid plans – Launch, Optimize, Accelerate, and Concierge: 

  • The Launch plan starts at $99/month when billed monthly or $74/month when billed annually.
  • The Optimize plan starts at $145/month billed monthly or $109/month billed annually.
  • The Accelerate plan starts at $240/month billed monthly or $180/month billed annually.
  • The Concierge plan pricing is customized and starts at $625/month billed monthly or $469/month billed annually.
  • All paid plans offer a free 14-day trial.
  • All paid plans include key features like the landing page builder, A/B testing, Smart Traffic, etc..
  • Annual billing offers a 25% discount compared to monthly billing.

Unbounce offers tiered pricing starting at $99/month for the Launch plan, with higher-priced plans providing increased limits on conversions, visitors, and domains. Annual billing provides discounts.



Sign Up



  • Unlimited landing pages, popups, and sticky bars
  • AI copywriting
  • Up to 1,000 conversions
  • Up to 30,000 visitors
  • 5 domains

Sign Up



  • Unlimited landing pages, popups, and sticky bars
  • AI copywriting
  • Up to 2,500 conversions
  • Up to 50,000 visitors
  • 10 domains

Sign Up

*Visit the Unbounce Pricing page for full details



Sign Up



  • Unlimited landing pages, popups, and sticky bars
  • AI copywriting
  • Up to 1,000 conversions
  • Up to 30,000 visitors
  • 5 domains

Sign Up



  • Unlimited landing pages, popups, and sticky bars
  • AI copywriting
  • Up to 2,500 conversions
  • Up to 50,000 visitors
  • 10 domains

Sign Up

*Visit the Unbounce Pricing page for full details

Unbounce Alternatives


  • Simpler landing page builder aimed at small businesses and solopreneurs
  • More affordable pricing starting at $27/month with no limits on traffic or leads
  • Includes website builder, payment integrations, and other marketing tools


  • Considered the top competitor, it offers a robust landing page optimization platform
  • Advanced personalization and team collaboration features
  • Pricing starts at $199/month, so more suited for larger teams


  • WordPress plugin, so it only works with WordPress sites
  • Very affordable at $99/year, great value for money
  • It has more straightforward functionality compared to Unbounce


  • Combines landing page builder with email marketing and marketing automation
  • Can build complete sales funnels and email sequences
  • Pricing starts at $15/month for landing page and email

Thrive Architect

  • Another WordPress landing page builder plugin
  • Part of Thrive Suite, which offers multiple WordPress tools
  • Affordable annual pricing at $299/year for the full Thrive Suite


  • Very easy-to-use landing page builder suitable for beginners
  • Extensive library of templates and integrations
  • Competitively priced starting at $29/month

Frequently Asked Questions

No, Unbounce does not have a free plan. It offers a free 14-day trial of its paid plans. Paid plans start at $79 per month for the Launch plan. Higher-tier plans with more features and higher visitor/conversion limits are also available.

Yes, Unbounce offers a free 14-day trial of its paid plans, so users can test it before subscribing. No credit card is required for the trial.

Unbounce has an intuitive and easy-to-use drag-and-drop editor that makes it simple for anyone to build landing pages without coding skills. It may take beginners some time to learn, but Unbounce has helpful documentation.

Yes, Unbounce provides native integrations with over 50 top marketing and sales tools, including MailChimp, Salesforce, HubSpot, Marketo, and more. It also supports Zapier integrations to connect with 1,000+ other apps.

Conclusion - Is Unbounce Worth It?

Unbounce provides tremendous value through its easy drag-and-drop editor, 100+ templates, built-in A/B testing, and AI optimization features like Smart Traffic. These robust tools enable users to quickly create customized landing pages, continually test and refine them, and boost conversions in a process that's intuitive and accessible to marketers without technical skills.

Seamless integrations with your existing marketing stack, detailed analytics, and excellent customer support further enhance Unbounce's capabilities for capturing more leads and driving growth. If you're looking for an all-in-one conversion rate optimization platform, Unbounce deserves strong consideration.

The 14-day free trial makes it easy to experience Unbounce first-hand. See how quickly you can build landing pages and if its AI features deliver results. With the potential to significantly improve your lead generation and ROI, Unbounce is worth testing out.

Leave a comment below and let us know your experience with Unbounce!

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Ease of Use



Cost & Value

Overall Rating

4.25 / 5
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