Direqt Innovates Media With AI Chatbots Amidst Web Crawler Battles

November 6, 2023

Key Takeaways

  • Direqt is a startup that offers AI chatbot solutions for media companies, allowing them to connect with their audience, increase engagement, and monetize through ads.
  • The company was founded in 2017 and initially focused on chatbot monetization before pivoting to AI.
  • Direqt's platform supports various capabilities, including generative AI, and allows publishers to implement their chatbots according to their AI strategy.
  • Publishers are embracing AI chatbots despite concerns about the impact on traffic and journalism.
  • Direqt partners with OpenAI and other AI vendors to meet publishers' goals.
  • The company has 75 brands on its platform, including popular names like Vogue, Wired, and GQ.
  • Direqt's chatbots drive higher clickthrough rates than email campaigns and offer in-chat ad revenue opportunities.
  • The company has raised $4.5 million in its first round of funding to accelerate product development and expand its team.

Summary of "As publishers block AI web crawlers, Direqt is building AI chatbots for the media industry"

As publishers block AI web crawlers, Direqt takes a different approach by building AI chatbots tailored to the media industry. The startup offers customizable chatbot solutions to media companies like ESPN, Vogue, and Wired, providing them a direct connection to their audience, increased engagement, and monetization through ads. Direqt initially focused on chatbot monetization before shifting its focus to AI. The platform supports generative AI and allows publishers to implement chatbots according to their AI strategy. Despite concerns about the impact on traffic and journalism, publishers embrace AI chatbots. Direqt collaborates with OpenAI and other AI vendors to meet publishers' goals. The company has 75 brands on its platform and has raised $4.5 million in funding to accelerate product development and expand its team.

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